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News

If you are a journalist or media professional, our PR team can give you

the inside story on the revolutionary Electrolux Grand Cuisine Cooking system.

Latest posts:
December 15, 2016

PARTNERSHIP WITH GOOP x MAGNUS NILSSON

Electrolux Grand Cuisine has partnered with goop to install the Grand Cuisine systems within the LA offices in order to launch the brand’s new video series.



 

ELECTROLUX GRAND CUISINE X GOOP This exciting collaboration between brands has allowed Grand Cuisine to be part of the new goop video platform and also a part of the first recipe demonstration in their Los Angeles test kitchen. This inaugural video featuring Founder Gwyneth Paltrow and Swedish chef Magnus Nilsson, of the Michelin-starred restaurant Fäviken and EGC ambassador, is inspired by the freshness and simplicity of Californian cuisine. The Grand Cuisine kitchen will live in the goop test kitchen throughout the continuation of the recipe-based video series. Thea Bauman, Food Editor of goop, says “In addition to being exquisitely designed, the new goop Test Kitchen is filled with professional grade, top-of-the-line appliances by Grand Cuisine, which make me feel like I’m back in a fine-dining kitchen. I love the big island, beautiful range and open shelving - perfect for displaying all of our favorite home goods.”

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