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GOOP

SANTA MONICA

When actress turned entrepreneur Gwyneth Paltrow relocated her offices from a barn at her home in Los Angeles to their latest Santa Monica location, a top of the range test kitchen was high on the list of priorities. Having founded her website Goop almost a decade ago, along with fashion, beauty, wellness, parenting and travel, food and cookery make up a large part of the varied content on the ever popular lifestyle platform.

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Frederique Constant PR 2016 New Ambassador Gwyneth Paltrow PR 6

It was for that very reason that she enlisted the help of Sam Hamilton, owner of trend setting San Francisco kitchen concept store March, as well as Californian design company Union Studio to help her with the design. Working in tandem, the two companies came up with a sophisticated and beautifully configured yet low key space, complete with plentiful storage and a generous kitchen island, ideal for cooking up a host of Goop’s healthy and nourishing recipes

To complement the smart materials and tactile textures, the team chose professional grade, top-of-the-line appliances by Electolux Grand Cuisine to work alongside the efficient and functional design. In line with the Goop ethos, the forward thinking, easy to use appliances make cooking and entertaining an easier and more enjoyable experience, and allow the home cook to hone their culinary skills and create delicious and nutritious meals in the comfort of their own kitchen.

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I take real pleasure in cooking with people who share my passion for food, whilst using the freshest ingredients

First on the guest list in the brand new space was Magnus Nilsson head chef at famed Swedish Michelin-starred restaurant Fäviken, and author of Fäviken and The Nordic Cookbook, who joined Paltrow not only in the kitchen but on a trip to Goop’s favourite LA food trucks before heading back to put together their own take on Scandi and Californian cuisine. “Gwyneth was the most welcoming host showing me some of LA’s plentiful foodie hotspots,” says Nilsson